The good folk at Lynda.com came up with this interesting “what it was like before Photoshop” video that certainly brought back a few memories for me.
Actually, the title is a bit misleading because it’s also the “what it was like before InDesign and Illustrator and Photoshop and all the rest of the Creative Suite. And of course before that, QuarkXPress” but that’s a little quibble really. Blimey, QuarkXPress – that’s going to have to be another post…
Although this is an American video and they talk about those funny things called inches, some of the principles here are completely correct. Strangely though, Cow Gum (there’s another post I’ll have to write) doesn’t feature here but Rapidographs, set squares, hand drawn crop marks, Letraset and photosetting that took 24 hours to get back (yes really) and even French curves do make their way into the story.
French curves are not what you might think they are as well.
This all serves to remind me how far we have come but also as a reminder too that sometimes those hard-won skills have a place in the modern creative world.
At Gravitas, there’s still that pride in attention to detail, the way type and photography work together, the overall look and messaging of an ad or communication piece, and the plain unsung nitty gritty that goes into creating great work.
And even as things continue to evolve, those skills will always be in demand. Some things never change.