Gravitas London

Why Gravitas?

In a word: experience.

We have all worked in the creative and account handling side for some years, but are still passionate about the whole marketing mix, and we never forget that a great idea is still the backbone of a great campaign.

So if your campaign needs gravitas, you’ve come to the right place. Why not take a look around the site…

About us

Gravitas – refreshingly different

We are a collection of creative directors, design directors, developers, SEO experts, PR people and account directors with more than a few year’s experience and knowledge.

We are well equipped to sort out the actual brief from a rack of information, and able to assemble a rack of information if the brief is somewhat thin.

We can spot a good idea and make it great, and know how to present those ideas at a high level.

In a word, we’re flexible. In two words we’re experienced and knowledgeable.

And in a lot of words we’re – well, why not take a look round the site and make up your own mind.

To see examples of our digital, design and branding work download the portfolio or feel free to contact us

Meet the team

Experienced creatives and account people

Here are a few mini profiles:

George – Founder and Creative Director

George is the founder of Gravitas aiming to bring heavyweight creative and marketing people to supplement agencies as a freelance operation, or to work directly with end clients. He has a wealth of experience in well known London agencies as an art director and creative head. He has run his own design consultancy and most recently headed a 28-strong integrated agency in London as Design Director and Head of Digital.

Mick – Well-seasoned art direction

Mick has worked as an art director, designer and creative head at some of the most respected integrated agencies and design groups in London. With a wide and varied experience in all aspects of design, building brands and delivering integrated award winning campaigns both online and offline, he has a great eye for detail and of course possesses the essential Gravitas approach in ‘getting it just right’.

Jennifer – Multi-faceted brand communications

Jennifer is mad keen on understanding a client’s brand interface with its stakeholders, then communicating the brand effectively at all levels. Her client-side expertise in B2C and B2B, together with an understanding of how organisations and people tick (she is a business psychologist!) means she understands the challenges clients face in today’s multi-faceted world of business communication.

Mark – Concepts and copy

Mark has worked in the agency world across all areas and is at home starting from a blank sheet of paper. Apart from being able to distil the essential USPs from complicated and disparate B2B briefs, then find ways of getting the messages across in a compelling way, he is also an accomplished TV and film scriptwriter.

Kevin – Copywriter and technology whizz

Kevin is a highly experienced copywriter who actually worked for many years at Microsoft as an account manager, so he really knows his tech stuff. He is adept in taking the really, really complicated and making it understandable to people without a specialist degree in the subject!

Chris – Communications specialist

Chris is another old hand in the game with masses of experience in corporate communications and tone-of-voice and, of course, a creative lead on hundreds of advertising campaigns.

Graham – Search engine expert

If you want to know about SEO, PPC, social networking or traffic driving, then Graham is your man. With nearly 20 years’ experience – making him there at the dawn of digital – he has the skills and answers to your needs at his fingertips.

Tom – Digital account director

Tom heads up the development team and is able to talk ‘geek’ in at least three languages. So far, nothing that we have chucked at him has fazed him, and as the person at the end of the supply chain is often responsible for turning work round to the tightest of deadlines. Every year he takes two weeks off to catch up on lost sleep.

Jan – Digital account director

Like Tom (above) Jan is the other driving force behind the digital side, and like Tom, he never rests when there is a deadline looming. Every year he too takes two weeks off to catch up on lost sleep, but not at the same time as Tom does.

If you’d like to join Gravitas get in touch here.

What we do

It’s impossible to make a list of everything we can do (a quick look around the site should give you a pretty good idea of our collective skillset) but if in doubt, get in touch and we can tell you there and then if we can do the work you have in mind.

We offer expertise in the following areas:

Creative concepts, pitching and new business backup

Art direction and copywriting

Marketing and strategy

Account handling and client services

Web and digital all round expertise

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Experience

Our experience covers international brands to niche markets, established companies that want a rethink on their marketing, and start ups that want help from the word go (or even before they press the start button).

We can build a brand right from the start (and that includes naming and logo design of course) and help you set the style for all your communications. Or we can work within whatever style guidelines you may already have.

Whichever way you want to play it, we can fit in seamlessly.

Seeing the wood from the trees

Do you feel that sometimes your creatives or account managers have great ideas but don’t know how to get them over? Do they still work in silos, probably well aware of what is going on in the digital world, but not communicating this to their fellow workers?

Gravitas have the skills to make the most of your people. Whether it’s mentoring or encouraging, or having someone who can understand a complicated brief and then get the  most out of your team.

You might need senior level experience from time to time. We are all used to talking and communicating with senior management at board level and have the experience to make them feel at ease.

Presentation skills take time to learn and we have had that time.

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Blog

When is an infographic an illustration?

January 7th, 2016    by George Foster

“Do you do infographics?”

We get asked that a lot, and being the sort of person I am, I always reply in the affirmative. But then ask them exactly what sort of infographic they are after. Because there are so many types of communication pieces (the proverbial picture painting a thousand words) it’s important to try and pin down what the end result needs to achieve.

To illustrate this, here’s a look at some of the recent infographics we have done which all take a different approach.

In the first instance there’s the what’s becoming the ‘traditional’ approach to an infographics such as here – a mass of figures that need to catch the eye and inform at the same time:

 

infographics.NIIT.1

 

 

infographics.NIIT.2

 

 

These use both line illustrations and photographic images (and of course, some nice typography). So yes, we do do infographics – is this the sort of thing you want?

Aha, you’d like something that is purely illustration based and can be used as a slide deck presentation.

How about something like these then? Facts and figures brought to life using the client’s colour palette and type style. Here are a couple of slides for your deck.

 

infographics_FLS2
You like that sort of thing, but could we have some individual points brought out and illustrated? Of course, how about these?

 

infographics_FLS

 

 

You say you have to show a complicated process that needs a more pared back, simpler style? Yes of course, how about something like this?

infographics_Tarang

 

 

 

Or if it’s a bit more complicated and needs explanation along the way, you could perhaps even go for a style that’s almost like a cartoon strip. How about this as an idea?

 

infographics-UC

 

 

So, a bunch of infographics that look like infographics but can also be seen as illustrations.

Who cares what you call them really, just as long as they do the job. Get the message over quickly and simply and not in a ‘me too’ way either.

We’d love to take a brief for an infographic (or illustration) or two from you as well. Do get in touch to discuss what process you’d like visualised for your company.

 

 

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t: 020 8783 9660     e: info@gravitaslondon.com
Unit 1 | The Factory | 2 Acre Road | Kingston-upon-Thames | Surrey KT2 6EF
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