The problem is a typical one – you offer a wide range of services but you are seen as only providing one or two, and you really need to get that message over in a quick and memorable way. The message also has to be delivered to the most time-poor people ever – CEO’s and COO’s of large companies.
So it’s just before Christmas and you want to make an impact amongst all the stuff that’s going on?
What could be better than a box of chocolates, hand delivered to that CEO you’ve been wanting to contact.
Inside that box is a tabbed ‘directory’ overview of the services and a personal message from the company’s own Chief Executive suggesting a guaranteed saving and a 30 minute meeting where he will explain it.
We produced just 50 of these hand made boxes and they were all personally delivered to the recipients in the fortnight before Christmas. A busy January has been forecast!