Gravitas London

Why Gravitas?

In a word: experience.

We have all worked in the creative and account handling side for some years, but are still passionate about the whole marketing mix, and we never forget that a great idea is still the backbone of a great campaign.

So if your campaign needs gravitas, you’ve come to the right place. Why not take a look around the site…

About us

Gravitas – refreshingly different

We are a collection of creative directors, design directors, developers, SEO experts, PR people and account directors with more than a few year’s experience and knowledge.

We are well equipped to sort out the actual brief from a rack of information, and able to assemble a rack of information if the brief is somewhat thin.

We can spot a good idea and make it great, and know how to present those ideas at a high level.

In a word, we’re flexible. In two words we’re experienced and knowledgeable.

And in a lot of words we’re – well, why not take a look round the site and make up your own mind.

To see examples of our digital, design and branding work download the portfolio or feel free to contact us

Meet the team

Experienced creatives and account people

Here are a few mini profiles:

George – Founder and Creative Director

George is the founder of Gravitas aiming to bring heavyweight creative and marketing people to supplement agencies as a freelance operation, or to work directly with end clients. He has a wealth of experience in well known London agencies as an art director and creative head. He has run his own design consultancy and most recently headed a 28-strong integrated agency in London as Design Director and Head of Digital.

Mick – Well-seasoned art direction

Mick has worked as an art director, designer and creative head at some of the most respected integrated agencies and design groups in London. With a wide and varied experience in all aspects of design, building brands and delivering integrated award winning campaigns both online and offline, he has a great eye for detail and of course possesses the essential Gravitas approach in ‘getting it just right’.

Jennifer – Multi-faceted brand communications

Jennifer is mad keen on understanding a client’s brand interface with its stakeholders, then communicating the brand effectively at all levels. Her client-side expertise in B2C and B2B, together with an understanding of how organisations and people tick (she is a business psychologist!) means she understands the challenges clients face in today’s multi-faceted world of business communication.

Mark – Concepts and copy

Mark has worked in the agency world across all areas and is at home starting from a blank sheet of paper. Apart from being able to distil the essential USPs from complicated and disparate B2B briefs, then find ways of getting the messages across in a compelling way, he is also an accomplished TV and film scriptwriter.

Kevin – Copywriter and technology whizz

Kevin is a highly experienced copywriter who actually worked for many years at Microsoft as an account manager, so he really knows his tech stuff. He is adept in taking the really, really complicated and making it understandable to people without a specialist degree in the subject!

Chris – Communications specialist

Chris is another old hand in the game with masses of experience in corporate communications and tone-of-voice and, of course, a creative lead on hundreds of advertising campaigns.

Ramon – UX and UI 

A rare to find expertise. Our uber-geek Ramon researches, analyses and defines the best user experience for the customer’s target audience following best UX practices in the market and delivers interactive and functional specifications for our designers and developers. Magic stuff!

Tom – Digital account director

Tom heads up the development team and is able to talk ‘geek’ in at least three languages. So far, nothing that we have chucked at him has fazed him, and as the person at the end of the supply chain is often responsible for turning work round to the tightest of deadlines. Every year he takes two weeks off to catch up on lost sleep.

Jan – Digital account director

Like Tom (above) Jan is the other driving force behind the digital side, and like Tom, he never rests when there is a deadline looming. Every year he too takes two weeks off to catch up on lost sleep, but not at the same time as Tom does.

If you’d like to join Gravitas get in touch here.

What we do

It’s impossible to make a list of everything we can do (a quick look around the site should give you a pretty good idea of our collective skillset) but if in doubt, get in touch and we can tell you there and then if we can do the work you have in mind.

We offer expertise in the following areas:

Creative concepts, pitching and new business backup

Art direction and copywriting

Marketing and strategy

Account handling and client services

Web and digital all round expertise






Our experience covers international brands to niche markets, established companies that want a rethink on their marketing, and start ups that want help from the word go (or even before they press the start button).

We can build a brand right from the start (and that includes naming and logo design of course) and help you set the style for all your communications. Or we can work within whatever style guidelines you may already have.

Whichever way you want to play it, we can fit in seamlessly.

Seeing the wood from the trees

Do you feel that sometimes your creatives or account managers have great ideas but don’t know how to get them over? Do they still work in silos, probably well aware of what is going on in the digital world, but not communicating this to their fellow workers?

Gravitas have the skills to make the most of your people. Whether it’s mentoring or encouraging, or having someone who can understand a complicated brief and then get the  most out of your team.

You might need senior level experience from time to time. We are all used to talking and communicating with senior management at board level and have the experience to make them feel at ease.

Presentation skills take time to learn and we have had that time.



Farewell stock shots

January 16th, 2017    by George Foster

talkingman2The rise of User Interface (UI) patterns which now places User Experience (UX) as the most important aspect of design, means that many sites now look and work in similar ways, and brands now need to do away with stock imagery, videos and icons and be completely bespoke in order to stand out from the crowd.

Customers and users today seek authenticity from the brands they use, and stock pictures of creatives sat around a screen, or businessmen smiling just won’t cut it anymore.

In order for a brand to really strike a connection with its audience, they’ll need carefully considered and completely bespoke visuals, which are more representative of who they really are.

The following are all examples of how brands will hope to achieve this over the coming year.

Bespoke Illustrations

Illustrations are fantastic, versatile mediums for creating visuals which are playful and friendly and add an element of fun to a site. Talented illustrators are able to create illustrations which are full of personality and tailored to match the tone of the brand, something which brands will be striving for more than an ever in an increasingly crowded marketplace.

With a unique style of illustration established, brands are then able to roll that out through their entire identity, for use in large header images, custom iconography and beautifully animated visuals.

Dropbox, is a great example of a brand that uses illustration to create beautiful, friendly and totally unique visuals which are full of character to appeal to their users.

There are trends, which are unique to illustration as a discipline within itself. We won’t linger on them too much here, but we recommend checking out Dribbble to see what kinds of illustrations the world’s best are working on. This is usually a good indicator of the styles and trends which will grow in popularity.

Big, bold, beautiful typography

Typography is also a powerful visual medium, able to create personality, evoke emotion and set tone. As device resolutions become sharper and type becomes more easy to read on-screen, brands will be looking to push the limits of typography even further to appeal to their users.

Expect to see an increase in over-sized and full screen type which breaks the grid, beautiful, unique, hand-rendered typography and lots of dynamic text and image layering working in tandem with parallax scrolling.

Authentic photography

The big one – photography. Photography will always be a mainstay within web design and design in general, but as mentioned before, people desire authenticity from the brands they use and they know a stock photo when they see one.

Brands and designers will now be thinking more carefully about the imagery they use on site, hiring professional photographers to take their shots which frame them in the way they want to be seen.

Our prediction: We expect many sites, although increasingly similar in their structure and usability, to become more visually diverse and interesting as more unique creative, branded content is produced.

We anticipate seeing brands finding innovative ways to make their mark, using photography, video, illustration and typography to really build their own aesthetic online. Unique, carefully-considered is the name of the game here, and means that our job as designers is needed more than ever.

Business owners and brands want to move away from the boring stock feel of the past 5 years into a unique brand felt experience. With a little forethought we can bring your brand experience alive!

This post is adapted with thanks from an article by one of our associates, Ryan Blanche of design2website.

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