Posts Tagged ‘interactive’

Hair raising ad on the (Swedish) Underground

Monday, March 3rd, 2014






I recently came across this digital subway ad in Sweden for a hair-care products.

The ad shell was rigged up to recognise when trains were entering the station, and then showed a woman’s hair blowing around, as though windswept by the train.

It’s a simple idea but very effective – and an excellent way of involving people.

Thanks to ad agency Akestam Holst and production company Stopp for Apotek Hjärtat’s Apolosophy products.